About Us
About Us
Rooted in Tradition, Tailored for Tomorrow
DRESSLINE has epitomized fashion excellence since 1989. It is renowned for its unwavering commitment to exceptional quality and detailed craftsmanship. Each collection elegantly merges timeless Indian designs with contemporary trends, crafted to honor the modern woman while preserving cherished artistic traditions.
Dressline was born from a profound passion for crafting exquisite, luxurious clothing that celebrates the rich traditions of Indian fashion. What began as a humble endeavor to create impeccably finished cotton straight suit sets has evolved into a distinguished name in women’s wear, known for its exceptional quality and timeless appeal.
Our curated collections feature Silhouettes crafted from various opulent fabrics, including delicate tissue silks, lustrous Chanderi Silks & Natural Linens - each showcasing our unwavering commitment to handcrafting intricate embroidery & attention to detail. Over the years, we have expanded our offerings to include a diverse range of silhouettes from the graceful elegance of Anarkali Sets to the contemporary charm of Gharara Sets.
At Dressline, craftsmanship is at the heart of everything we do. We take immense pride in our team of 200 highly skilled artisans, each a master of their craft, working in our state-of-the-art in-house manufacturing unit. Their expertise, passion & dedication shine through every garment, making each piece a work of art that reflects the rich heritage of Indian textile craftsmanship.
Every creation is a tribute to Exceptional Artistry, thoughtfully designed to mark each festive occasion & special celebration.
ELF by Dressline emerged in 2011 like a silken thread weaving tradition into the fabric of modern fashion.By seamlessly combining traditional Indian elements with modern sensibilities, ELF introduced a collection that would redefine the way women express their style. Starting with chic Kurtis, effortlessly sophisticated midi dresses & elegant Co-ord Sets, each piece was crafted to meet the needs of the contemporary woman.
From the moment it launched, ELF became synonymous with versatility. Whether for a professional workday or a relaxed weekend retreat, the brand’s timeless yet modern designs elevate any wardrobe. ELF was more than just a fashion line—it was a new approach to dressing, offering women a blend of style, comfort, and sophistication for every occasion.
At both Dressline and ELF, our core values remain unchanged.
Retail Story
Our retail journey began in 2010 with the launch of our first flagship store in Mumbai’s bustling Santacruz. Since then, we've grown to include flagship locations in Chembur, Dadar & Thane. We have extended our reach through a stores-in-store model and franchising across India. Supported by our online store and global export initiatives, our presence now spans globally.
Mission & Vision
Our mission is to provide women with premium and luxury clothing that combines exceptional comfort with elegant design, suitable for both daily wear and festive occasions. Our vision is to be a global leader in women's fashion, renowned for our craftsmanship and innovative designs while staying true to our cultural roots in India.
Our Achievements
In 2015, we were honored with CMAI’s Apex Award for the Most Admired Women’s Wear Brand, a testament to our dedication and impact in the fashion industry.
We’re grateful for your support throughout our journey and look forward to outfitting you in style and comfort for years to come. From Us to You.